Cameron is the Chief Executive Officer of the Work Wellness Institute. As the CEO Cameron takes the vision for the organization and makes it reality through building high performing organizational cultures and sound strategic planning. As a motivating leader who inspires action he combines people centric decisions with sound financial management to leverage business opportunities. Respected as an expert in leadership, change management, strategic planning and negotiations, Cameron is recognized as bringing high energy and enthusiasm to his role. Previously, Cameron spent 25 years in emergency health services working his way up the ranks from Paramedic to Superintendent, British Columbia Ambulance Service. After retiring he worked in various management and executive roles within healthcare and research organizations where he built a reputation for spearheading organizational change and incubating new business strategies. The hallmark of Cameron’s work is his firm belief that an organization’s greatest competitive advantage is its people and understanding how to maximize a person’s potential to create successful organizations. Amongst his academic accomplishments, Cameron holds a Masters of Arts Leadership degree from the University of Guelph, an Interdisciplinary Doctoral degree from Creighton University, Post Graduate Certificate in Organizational Behaviour from Harvard University and is a member of Alpha Iota Sigma Honour Society recognizing academic achievement in interdisciplinary scholarship.