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Men’s Preferences for Workplace Health Promotion Programs and the Effectiveness of Tailored Approaches

Free 1 Hour
Co-Host: This webinar is co-hosted by the Institute for Healthy Living and Chronic Disease Prevention, UBC Okanagan campus. Workplace health promotion programs have potential to benefit both employers and employees; however, such programs are often plagued by low participation rates. Men in particular are a hard-to-reach group, representing a low proportion of participants in workplace health promotion interventions.

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Understanding and incorporating men’s preferences for and interest in workplace wellness topics and activities is necessary for ensuring men are successfully engaged in workplace wellness initiatives. Moreover, the perspective of workplace leads responsible for implementing such programs needs to be considered in order to create feasible and effective programs. This presentation will describe research conducted with management and non-management employees to explore perceptions of workplace wellness initiatives as well as feedback from employees and workplace leads on the acceptability of POWERPLAY, a healthy eating and physical activity program for working men. Funding Acknowledgement: This research was supported by the Canadian Cancer Society (Grant #701259-02)

Learning Outcomes

Men's preferences for and perceptions of workplace wellness topics and activities
Strategies for tailoring workplace wellness approaches to suit men in diverse industries
About POWERPLAY, a men's workplace health promotion program


Cristina Caperchione
Dr. Cristina Caperchione is an Associate Professor in the School of Health and Exercise Sciences at the University of British Columbia’s Okanagan Campus. Her program of research focuses on population and community health promotion with a particular concentration on physical activity and at risk or hard to reach populations.
Joan Bottorff
Dr. Joan Bottorff is a Professor in the School of Nursing, and Director of the Institute for Healthy Living and Chronic Disease Prevention at the University of British Columbia’s Okanagan campus. Her research program focuses on health promotion and health behaviour change in the context of cancer prevention. Current projects center on men’s health promotion, and developing gender sensitive tobacco reduction interventions.

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